Joined a 12-week intensive bootcamp designed to build technical knowledge and hands-on skills in software development, focusing on modern programming languages, methodologies and problem-solving.

Gained a foundational understanding of System Development Lifecycle & Methodologies, HTML/JavaScript/CSS, Database Design (SQL) and Python, completing 3 hands-on projects that improved technical skills and confidence.

Designed and implemented a relational database schema for an e-commerce store, applying SQL concepts such as normalization and query optimisation to ensure data accuracy and efficiency.

Developed a weather app in Python, leveraging external APIs to fetch real-time data and enhance user experience, showcasing problem-solving skills in integrating multiple technologies.

Created an interactive Rock-Paper-Scissors game in JavaScript, emphasising front-end skills like DOM manipulation and event handling.

Utilised Git for version control, practicing pull/push requests, branching, merging and collaborative workflows to simulate real-world development environments.

Consulting on the best practices for IT with decision-makers leads to sales of necessary equipment and software, was the main point of contact for 7 sites with over 1,000 users combined.

I Managed the IT network for multiple sites, including Active Directory, Hyper-V and CISCO switches. I have built and maintained strong relationships with key decision-makers within target accounts. For example, two clients have expressed their satisfaction by saying, “We get cold-called every day and we stick with you guys because we like you and have built a great relationship.”

On a daily basis, I use ITSM software, specifically Freshworks, to document problems and organise client information. I keep detailed notes of important conversations so that others can easily understand what’s happening with my clients. This ensures a clean and organised system that provides clarity from any perspective.

Sysadmin duties such as checking local and clouyd backup, troublshooting network issues and setting up new users on the network. I have also helped with setting up new sites, including the installation of new servers, switches and access points.

I am highly familiar with technology products and services, with the ability to effectively communicate technical concepts to clients. For instance, a client experienced slow connections at their site. I explained the difference between server speed (RAM, CPU power) and network speed, helping them understand the issue and advising them on where to allocate their budget.

Providing ongoing support to enhance IT performance, reliability and user satisfaction.

Fulfilling SLAs (Service Level Agreements) efficiently to maintain high service standards for my sites ny providing 1st and 2nd line support as well as general IT support.

8 weeks of intensive training to ensure SDRs hit the ground running in any sales role.

Attended 2-hour training calls every evening from Monday to Thursday, even while on a pre-booked holiday, as I understood the importance of sacrificing current enjoyments for my long-term goals.

Received training from industry-leading professionals in cold calling, objection handling, lead generation, discovery calls and sales engagement platforms.

Collaborated with other trainees to practice cold calling and objection handling.

Used CRM software such as Hubspot and Salesforce daily to manage pipelines effectively.

Completed 2 individual assignments weekly as part of the program.

Monitored and maintained the computer systems and networks of the school.

Troubleshot system and network problems, diagnosed and solved hardware or software faults.

Demonstrated time management and problem-solving skills to prioritise tasks, meet deadlines, manage multiple projects simultaneously and resolve customer issues on time.

Proactively identified potential IT issues on the network and made suggestions for upgrades.

Used exceptional verbal and written communication skills when speaking to customers in person or via email, with the ability to articulate complex ideas clearly to laymen.

Collaborated and communicated effectively with team members to ensure technical issues were resolved and built outside-of-work relationships that strengthened the team.

Troubleshooting user-reported issues and system errors to ensure smooth operations.

Monitoring system performance and ensuring optimal uptime for all services.

I worked on contract/freelancing as a Performance Marketing Specialist, running Meta Ads, followed by SEO work and website development. These experiences have helped me develop essential soft skills such as agency, proactiveness, time management and the ability to be execution-driven while remaining methodical.

Campaign Development: Nearly three years of experience in SEO, including understanding the roadmap for a successful campaign and structuring keyword research into semantic topical clusters. I built pages aligned with search intent while incorporating on-page SEO best practices. Additionally, I addressed technical SEO challenges in WordPress, such as optimising xmlrpc.php settings and improving site speed, while continuously tracking campaigns and executing link-building strategies.

Technical Proficiency: Proficient in using SEO tools such as Ahrefs for backlink analysis, broken link detection and keyword research. I used Screaming Frog for technical SEO audits and issue detection, SEMrush for competitive analysis and Google Analytics (now GA4) for performance tracking. I have experience managing and building websites using WordPress and HTML.

Analytics and Reporting: Monitored campaign performance using Google Search Console (GSC) and exported data from GA4 for deeper insights. I analysed search performance metrics, including clicks, impressions and average position, to identify opportunities for improvement. Additionally, I implemented measures to protect campaigns from malicious traffic, such as bot referral traffic, by identifying patterns in GA4.

Communication and Leadership: Effectively communicated SEO strategies and results to clients in simple, understandable terms, ensuring they grasped the importance of each initiative. Matched keyword research with user intent and explained the distinctions between transactional keywords and commercial intent to improve conversion-focused content.

I set up the Google Indexing API to accelerate page indexing. Through research, I identified transactional keywords with low competition and high search volume, allowing us to prioritise page indexing for faster search engine visibility.

I used Google Tag Manager to properly configure Microsoft Clarity, enabling the collection of user behavior data. Working with WordPress and WooCommerce, I focused on identifying key drop-off points in the cart-to-checkout process and other crucial stages leading to conversions.

Leveraging my foundational knowledge of copywriting, I incorporated IVOC (Internal Voice of Customer) data from platforms such as Reddit, Quora and social media comments for user research. These insights provided a deeper understanding of customer desires, enhancing all phases of SEO, from keyword research to landing page optimisation and CTA refinement.